I just want 2 feel again [via Nic Hessler]

Do u evr hear a song that makes ur day better?
A song that has organic vibes that makes you feel… feel something… again?
Do u evr meet a person who makes u feel again?
Do u evr meet a website that makes u feel again?
Do u evr experience a post-vibe that makes u feel again?

I was vibing out to the auth tune “Feel Again” by Nic Hessler. Seems pretty pure. Of course, it does sound a bit ‘new wave indie,’ but in 2 months, it has less than 5k streams, so I guess the indie blogosphere didn’t really scale the sound, despite being ‘supported’ by auth record label Captured Tracks. But I guess they actually help artists 2 succeed in a medium-to-long term kind of way.

I am always interested in individual singer-songwriter bros. Is it better for them to create a ‘band’ or do they just build a ‘personal brand’ so that they can be seen as ‘a genius’? Does it only work if you have a chill/interesting name?

Remember the time Christopher Owens left GIRLS and his solo album tanked?

Can Captured Tracks enable Nic Hessler to build a ‘Mac-Demarco-like brand’ that ‘resonates with ‘the youth’? I guess his debut album comes out March 17, so hopefully it can match Wild Nothing / Craft Spells / Beach Fossils levels of authness.

This song is pretty chyll too.

R u in2 it?
Can it ‘scale’?
Do u like hanging with chill post-ginger auth bros?

Who is the better Captured Tracks ginger: Nic Hessler or Jack Tatum of Wild Nothing?

R we all just dancing shells, yall? [via Nothing Matters]

I’ve always thought Wild Nothing’s “A Dancing Shell” provided great commentary on the process of scaling your artistic product.

I sold myself
For a shot at the moon
And I sold myself
So I could be a big star

And I’ll be your monkey
Every night
If it makes you love me
Watch me now
Watch me, watch me

Is that the way?
I never knew
Is that the way?
Oh
Is that the way?
I never knew
I was a waste

I’m not a human
I’m just a body
Just a dancing shell
Here to make you happy

I have no feeling
I have no thoughts
I have to make you love me
Watch me now
Watch me, watch me

Do all artists needs to marginalize their product & message in order 2 scale?

U in2 these vibes?
Would u prob chill with Nic Hessler?
Are u in2 gingers?
Does he need to start ‘acting like a weirdo’ to get Foxygen / Father John Misty buzz?
If u were a bro starting a band, would u go by ‘your name’ or maybe invent some dumb name like ‘The SkrillexDiplo Guy’?
Will Nic Hessler create the first full auth album of 2k15?

Some ppl say auth sounds like unscalable indie…
I say…
Auth sounds like Goth.

Please continue to email me with more great auth music, vibes, and recomendations.

What do u want to read abt this week? More bands? Art? Something via culture? What color is a dress?

If this post receives 12 comments, I will post again.

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