Why did the scalable indie media get so mean?

Posted by carles | February 19, 2015 | 25 Comments

Damn. Have u read ‘indie blogs of yesteryear’ lately? Feels like they got pretty harsh. Like, they sort of created this entire crop of artists, ‘scaling them’ into notoriety, now they are just sorta trashing them / abandoning them / no longer able to ‘scale‘ them or ‘scale’ based upon them.

I’m so glad to be out of the mudslinging game. One minute, you are ‘trashing’ an indie celeb of yesteryear… The next, you are ‘promoting their new album/track’ / writing a #longform feature about ‘the state of their career.’

Why do all of these scalable indie websites have to ‘shame’ him?
Shouldn’t they just be posting feminist/tolerant/’this piece will make the world a better place’ thinkpieces?

U gotta respect Win Butler for ‘doing whatever he wants.’ I heard he just chills hard in New Orleans now and goes 2 mad auth house parties. Not sure what happened to Regine/the baby, but you gotta respect his authness if he ‘went off the deep end.’

Can u respect any1 who says they are ‘in2 indie’ after watching this garbage?

I’m not sure if coolness is having courage 2 do what is right, or if auth is just ‘going off the deep end’ and ‘doing whatever u want’ [via Nothing Matters].

So harsh to my man Win Butler. Dude is probably just vibing on beer and desserts. Nothing wrong with that.

It’s so weird that ppl are ‘still into’ ‘discussing’ things on social media and ‘valuing the medium’ as a representation of reality.

Is it chill that Win Butler ‘gained weight’ and still goes hard on the basketball court?
Or are you sorta worried abt his knees?
Should the scalable indie media sorta chill out and be more tolerant?
Is ‘indie’ now just ‘alt rock’ 2 youth culture?

Don’t hate on Win
Just because he is the king of scaling indie
and becoming a millionaire artist bro [via ‘the dream’]

It’s so great to be auth so I am tolerant of everything in an ‘I don’t have time 2 pretend that everything I say is the solution for humanity’s problems.’
It’s so great 2 not be dependent upon social media 2 ‘scale.’

It’s great 2 be in this ‘off the grid’ community that values alternative media.
Ppl who know that there are no ‘trolls’, there are no social justice warriors, there is no version of the world that ‘the whole world’ deserves 2 believe in [via a universal message {via religion}]

So maybe we should all
Just eat ‘whatever want’ and auth out.
Even if authness means we gain a bellie for a while.

Bellies will come and go [via life]
Except if u keep eating
Sometimes in life u just have to auth out on a premium salad with locally farmed mixed greens that were never ‘in a bag’

It’s great to no longer be a part of the scalable ‘formerly indie’ but dependent upon scalable trends media.
It’s great to be ‘free’ and realize that ppl who ‘share links’ and ‘thoughts’ in scalable social mediums are truly netstreamer ass idiots.

I feel so free.
I feel so free.

I will post again if this post gets 14.1 comments.

Previous auth p0sts

TIDAL: We are having an important meeting with important people.

NAUTH ALERT! Win Butler’s Little bro from Arcade Fire tries to be auth, fails

Related topix: Arcade Fire, fatshaming, online media, Pitchfork Media, SPIN Media, Stereogum, Win Butler

Read more blogs abt Hating on Scalable Indie, ReMediator

Jonathan Kaplan

glad Win Butts ‘got his’
actressssss

i feel so free
cool dad in training

miss u mid-“aughts” winnie. any 1 remember when arcade fire “ascended the mindie mountain” (via longing for an even higher mountain, miss u too, dirty p’s) and won a grammy? carles “dropped the mic” turning a banal, and meaningless awards show victory into a “deeply personal, beautiful” piece of art. was in my dorm room at a “bullshit” expensive liberal arts college and “caught hard feels.” just a reminder that what u do here is important, even though “nothing matters.”
JacquiChan

Why u gotta be so mean? [via Tay Tay Swifts]
Drake

Riding auth waves with my BROS!
- https://twitter.com/theericlarson Obscure Cactus
  
  I was rollin’ in the auth waves with my BROS!
  
  you know how that shit go
Bronello_Cucinelli

carles’s “odd monotone” always reminds me of patrick bateman
H.D. Broreau

really wish “catnap” the band existed in irl
dat_bro06

Has any1 heard the new song ‘I Bet My Life’ by Imagine Dragons?
Youth Group Bro

The whole generation of indie bands that started in the early 2000’s and made it big (Arcade Fire, The Shins, Grizzly Bear etc) is probably our alt-rock now. But I don’t care, I’m not going to walk away from good music just because it’s not part of an imaginary exclusive cultural space anymore. I still love you Winnie #staystrong #realmenhavecurves
planet auth

I prefer when Carles “goes deeper.” When he mocks individuals for their looks it makes me feel like I’m on 4chan. I like when he mock entire groups for their misplaced sense of purpose.
stewart

Keep it up
Paul Handleton

misogynist? hahaha
ChrisBrownSwag

Carles,I don’t need pitchfork…I just need u!
Indiedrunningoff

Is it still indie to trash an indie? Or do they step into alt to try to make that indie. Is it the natural progression to make the non-indie indie so there’s a new coolness to something thats only partially cool, so that u can claim a part of it. And when the world embraces an indie are they subconsciously trying to evolve themselves into indie? Do they miss college? Do they miss college radio? Do they miss freedom. They do indied. Thats 15 more please
Indiedrunningoff

Is it still indie to trash an indie? Or do they venture into things outside of indie to try to make them more indie so the coolness of self can pervade a little stronger…even though the said aspect is not really cool. Is it making sense? Or do they just miss college? Do they miss college radio? Do they miss their letter jacket? Do they miss their freedom? Indied they do. Thats 15…more please sir
Ben Smith

carles can you plz do a post about anthony fantano i believe it requires analysis and im trying to figure out why he is so popular but also such a douche
- FaygoBro420
  
  THE CRITIC
  
  i. spontaneous critic
  
  1. a dumb ass thinks his spontaneous opinions should be universal.
  2. an douche shares his spontaneous opinions, but always says they are just opinions.
  3. an auth knows that it goes without saying that everyone’s opinions are just opinions, and shares opinions if they’re interesting or amusing.
  
  ii. think piece critic
  
  1. a wannabe think piece writer starts a blog for his “interesting” opinions.
  2. an amateur think piece writer reflects on his opinions and how they relate to others’ opinions.
  3. a mature think piece writer tells us the social meaning of all our opinions.
  
  iii. good critic
  
  1. a natural critic immediately grasps the concept of a work and lays it out vividly.
  2. an influential critic changes the way we respond to the work.
  3. a creative critic changes the work itself.
  - FaygoBro420
    
    fantano is popular because most active youtube users are “dumb asses” or “douches.”
x_X

froth
Old Nobodaddy

Look. It’s all gonna be white picket fences soon. Obama will let the FBI be CONTELPRO again. Real-name policies mandated, every site visited linked to your real identity. Potential employers will be able to subscribe to the report. All we can do is be small and safe and auth. Auth never protested, let alone terrorized. Auth doesn’t even get mean. Auth just enjoys underexploited consumer products (music is a consumer product. Unless there is no audience).

There has to be a better thing. I can imagine none of them.

Fuck this I am fat and have been since before I was old enough to drink.

We’re all scalable, we’re all replaceable parts. What will replace you?

Is there a sweatshop-made Chinese Carles just waiting for seed-funding? Or is it a Russian bot like we all hoped horse_ebooks was.
x_X

It’s after the end of the world, don’t you know that yet?
giving up binge eating 4 lent

This post came at a good time for me in my weight loss journie

Bellies are ok sometime

Other time auth out all over those greens

Carles

Love u

Post a selfie
Christopher

Maybe he is auth b/c royalty used to eat a lot to show they were rich.
Maybe now that he is indie royalty he can eat as much as he wants.

Totally auth to do what he wants. eating as much as he wants.

don’t want veggies
don’t want vegans
give me $1 menu

Win is auth
AAAA12345

p. worried abt win

Carles.buzz

In search of a meaningful/authentic human/internet experience.

Why did the scalable indie media get so mean?

Previous auth p0sts